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Elements and Performance Criteria

1. Identify opportunities for awareness-raising activities
   • Identify opportunities for increasing industry and public awareness of legislation and fisheries management principles with team members
   • Identify and obtain resources within the organisation that can support the promotion and awareness activities
   • Select awareness and promotional activities that are consistent with awareness program aims and the goals of the organisation, are cost-effective and will maximise audience coverage for minimum effort
2. Conduct awareness and promotional activities
   • Obtain approval for awareness and promotional activities
   • Develop plans for activities that take into account the type of activity, target group characteristics and message
   • Make bookings for selected activities and clarify expectations with relevant people
   • Conduct awareness and promotional activities according to plan
   • Present the organisation in a positive manner
3. Follow up on awareness and promotional activities
   • Return borrowed resources and acknowledge anyone who provided assistance or support
   • Respond to requests for information in a timely manner
   • Carry out evaluation of activities according to plan, and report to supervisor
4. Build industry networks
   • Ensure opportunities to liaise with industry are identified, evaluated and prioritised to benefit the fisheries compliance organisation
   • Schedule personnel to pursue liaison opportunities as part of operational planning
   • Keep work team and supervisor informed of current issues and concerns that relate to fisheries management and fisheries compliance operations